Let's be honest, we do not care. The only reason why we watch is because it's the first 'real' game of the season. But the winner does not matter. It goes in the record books but it's as immaterial as who was the second sub at Wigan on Boxing Day 1976.
The Charity Shield may be the curtain raiser but it has as much significance today as an England friendly. Nobody really cares, not even the teams invovled. Both sides play down the significance of the match before and after. At the end of the season, managers do not justify a poor season by saying 'At least we won the charity shield'.
So why don't we change that? Let's make the charity shield interesting, if not for the result how about the rules? Let's use the game as a one off chance to try something new and different. Four linesmen has already been done, but how about rolling subs? All English or British line ups? Each line up must contain 2 debutants. Goal line technology, penalties handed out instead of red cars, beach balls littering the goal mouth?
Nobody cares really and even the bragging rights of the supporters are short lived. Rooney plays his second 45 minutes of pre-season, so anything he does wrong is easily excused. The only reason the papers will cover the game is through desperation (and to cover their expenses). Why not jazz things up and instead of talking about how it does not matter, we cna talk about somethig new and different, and maybe improve football in the future.
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